The Wilkes-Barre / Scranton International Airport
Project Scope: Rebrand the airport as a strong, competitive, relevant alternative to other air venues; create a contemporary look and feel; build brand awareness for the web address — flyavp.com; position AVP as a leader in regional air service.
Allied Services Integrated
Project Scope: Rebrand Allied Services to include, rather than differentiate, Heinz Rehab Hospital as an integrated system; communicate through testimonials the power of Allied Services rehabilitation experience and technologies; position Allied Services as the number one choice in rehabilitation, home services and hospice care.
Occupational health service
Project Scope: Create a consistent branding platform to secure continuity in all media; Channel messaging to focus on 2 key components — Occupational Health and Employee Assistance Programs; Create key materials necessary to pitch and acquire new partnerships and companies; Communicate through sales materials the primary messaging approaches for each division.